Contrary to virtually all other messaging efforts we are engaging in a weird past-reality branching operation. Instead of moving forward we head back to past stages of techno-social development. And then we branch off to different realities aka: futures how we want them. Plurals.
@delta media thoerist Siegfried Zielinski coined this approach as media archeology, "A quest to find something new by excavating the "deep time" of media's development—not by simply looking at new media's historic forerunners, but by connecting models, machines, technologies, and accidents that have until now remained separated." https://mitpress.mit.edu/books/deep-time-media
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