“16 million colours ought to be enough for everybody!” claimed the ads for 24-bit graphics cards. Well, they didn’t bank on trademark lawyers.

First Cadbury came for its purple and trademarked 482683. Then Zoom came for its blue and trademarked 2D8CFF. Home Depot, FA6304. IBM, 1F70C1. In due course, 16,777,216 companies had claims on every single colour.

Thus spurring on the development of 48-bit colour. Technology sometimes advances in the oddest ways.


@FutzleFiction Numbers could be trademarked in an alternate reality. In U.S. real-life law, they can’t. Intel tried to trademark 8086 and failed. After that they moved to unique words and phrases.


lets encode their words and phrases as numbers. ;)

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